Hoe Moe Designs

Vision

To be a leading provider of traditional and contemporary Pacific design in the Corporate and International Markets.

Goals

The nature of Hoe Mua Designs is to;

· develop Pacific Islands arts in new and innovative ways
· involve Pacific Islands artists creating new and innovative projects
· target and market Pacific designs to the NZ International Tourism Industry and mainstream communities as the primary audience
· present Tokelauan heritage to the wider community
· revive Tokelau culture through arts & crafts
· develop markets for heritage arts & crafts

Background

Hoe Mua Design is a new innovative business concept comprising of a group of Tokelauan artists in Porirua wanting to design, create and market Tokelauan & Pacific designs.

Hoe Mua was formed in November 2002 when it identified the need to promote Pacific Island greeting cards. During the month of November 2002, it was identified from our market research the lack of Pacific Island Christmas cards available to the community. As a result, a series of Tokelauan and Samoan Christmas cards was designed and produced to serve the demands expressed. The limited series of cards produced was overwhelming “sold out” in the selective retailers which took a “risk in good faith” with our innovative product.

This success was a spring board to investigate the potential to develop and market Pacific designs. To date, Hoe Mua Designs have designed and developed further greetings cards and clothing apparel using uniquely Tokelauan and original Pacific designs.

We were successful with a tender to design and develop corporate T Shirts for the Department of Internal Affairs, Pacific Network National 2002 Fono held in Wellington.

This window of opportunity to promote our services was so encouraging and very exciting. This has opened potential opportunities within the government sector.

We are currently in the tender process for other projects. Recently, we were invited to design a logo for a Tokelauan weaving group, Kiekie to showcase their crafts at the 2003 Pasifika Festival.

These positive results has increased our belief and determination in our ability to explore the potential opportunities this will create to Hoe Mua Designs and to the wider Pacific Island communities.

Management

* Moses William Viliamu
* Lui Pedro &  Margaret Pedro

	Personal Statements
	“We are both very committed and passionate towards achieving the very 
	first Tokelauan Business specialising in true Tokelau handicraft both tradition 
	and cotemporary within Aotearoa. Our long term goals is to establish a store 
	to promote and market our products and eventually be in a position where 
	we are able to support, mentoring and training for young tokelaun’s 
	and Pacific Island people”.
* Ernest Sami
* Zechariah Reuelu
	Personal Statement
	"I have a great desire to serve the people of Tokelau and the Pacific people by 
	giving opportunities for them to achieve a real sense of self-belief to
	achieving their goals".


Contact: (04) 238-4273 or (04) 237-0403